The Hyundai N Vision 74 is one of the more talked-about concept cars of recent years and many enthusiasts are clamoring for it to be built. However, Albert Biermann, the mastermind behind the N division and Hyundai’s current executive technical advisor, doesn’t seem interested in the concept becoming a production reality.

“Yeah, it’s always nice to make some kind of ‘brand-shaper’ car, so if you say something exotic like N Vision 74…how many can you do? How many customers will enjoy this car every day? How many will you see on the road?” he asked. “We are Hyundai N. We are not making show cars, we want to make cars for the kids, for the enthusiasts, and it has to be affordable, track day capable".

“If you have this $200,000, $300,000, $400,000 car, how much will you push it on the track? What is a sustainable value for a brand to make this car? We [could] get a lot of front pages for 2 weeks, 2 months, you get all the hype on the internet for 3 days or 5 days and that’s it. I want to see N cars on the road, as many as possible, the baby blue crazy cars, this is what we need on the road and not the front-page car for the very few who put them in the garage. That’s not my understanding of what the job is for Hyundai N".